Promotional Sales Kit | 2012
Logo | Packaging Design | Info Graphic
The rPet Sales kit was designed to highlight the messaging of One Bottle One Case. The collateral was created around recycling process as well as reusable materials. The main logo mark reflects and clearly expresses that concept . The packaging evolved from the idea of a brown paper bag that would hold two cases, a poster and jump drive. The poster includes an info graphic explaining the process in which a rPet case is made and a visual interpretation of the elements involved.
Product Photography | Product Styling | 2013
I wanted the the viewer to feel the edgy styling of the product as well as bring out the character of the names.
In 2012 I designed and coordinated a case mosaic at the 2012 CES convention in Las Vegas. The Mosaic was designed to express the color story for Case-Mate's up coming season. Over 2,000 cases in over 10 colors were used on the Case-Mate booth. The Instillation was huge highlight on the convention floor drawing major foot traffic to the booth. It has since been recreated at the office of Case-Mate in Tucker, Georgia.
It was a team effort in the preparation and instillation of the mosaic. Key contributors are: Matt Blackburn, Nichole Love, Tommie Johnson, Ian McCallister, Eric Kridle, and Noah Culver
Timelapse Video by Eric Kridle and Noah Culver
Logo Design | 2013
This was a fun personal project. I am a big tennis fan and play year round. So, I decided to create a logo for one of my teams. The team loves the design and we are constantly building our collection of swag featuring our logo.
Product Photography | Product Styling | 2013
These are some of my favorite shots, I wanted the energy and motion of sports and superheroes to reflect the product's name, Tough Xtreme. I had a blast creating these visuals.
Confessions of a Party Animal Album Design | 2010
Photo Manipulation | Layout
The Artist wanted something that expressed the energy and story of his album. From the intensity of the night to the drained feeling after a night of partying. I had an amazing time working with Jarrod and his team.
Typography | 2013
My Sorority, Delta Sigma Theta celebrated it's Centennial in 2013, My design was chosen and used on the celebrations official paraphernalia. It was an honor to be apart of our historic celebration.
Character Personas | 2012
Photo Retouching | Art direction
The concept was to create profiles of people who you shop for. Each Profile also aligned with the products reflected in the gift guide. The treatment or the photos highlights the expressive features and styling of the personas.
Photography by Evan Bartleson
Designer Product Display | 2012
Set Design | Web Design | Photo Rendering
Iomoi is a luxury brand specializing in stationary and customary lifestyle products. Case-Mate worked with iomoi to release four collections of designer cases. The project was to take the high end feel of their designs and our product to display their first collection with case-mate. I wanted to showcase the designs as if there were window boxes on fifth avenue. The sets were designed to reflect characteristics of design elements from the cases. I page design was geared toward creating the effect of window displays. The Landing page then displayed the windows as if you were passing them on the street.
The original Photography was taken by Yen Phan
Event Collateral | 2013
Set Design | Layout
Case-Mate partnered with actor and recording artist Common to created a line of case designs to benefit his Common Culture Foundation. The Collection was launched exclusively through ATT at their Chicago flagship store. The collateral created was designed to capture the style and culture that Common exudes.
Art Direction | 2005 - Present - & Beyond
The Atlanta Select Basketball Association is a non profit organization that focuses on the Life Skills, Education, and Sports of student athletes.
I serve as Art Director for the organization, so I have the joyous pleasure to produce swag for the players, coaches and parents.
A project that will continue to grow!
Promotional Sales Kit | 2011
Packaging Design | Info Graphic
Case-Mate launched a new option for a rugged case called Phantom. To promote the case a Sales kit was created to highlight the cases stylish feature and streamline design. The packaging was designed to reflect the sleek feature of the case. The Poster's info graphic used the logo type as the grid to inform the consumer of the states that show consumers wants not just a rugged case but a stylish one as well.
Printing by OffSet Atlanta | The original Phantom logo type was created by Tripp Johnston.
Case-Mate partnered with renowned Graphic Designer Tad Carpenter on a collection of case designs. The Landing space was designed to capture the whimsy and playfulness of the designers collection.
Mural | 2012
Logo Mural at Sirk Photography Studio